Twitter Just Launched 'Brand Bracket' in an Effort to Identify the Best Tweeting Business Handle
A new article on Social Media Today says that with the annual March Madness college basketball tournament set to get underway this week, Twitter Marketing just launched its own variation. With its 'Brand Bracket', determining the best tweeting business on the platform is the object.
During the past few months, Twitter has been identifying the best brands, based on their tweet activity, in a range of categories:
Now, Twitter is pitting the best businesses against each other and asking users to vote on the winners of each match-up. There will ultimately be a final that decides the winner of Twitter's Brand Bracket for 2021.
The concept is similar to Twitter's annual Brand Bowl promotion. That determines the best performing Super Bowl campaigns on the platform. The success of that sees Twitter seeking to expand the same into another sporting event.
Twitter has already said that the Brand Bracket tournament will run over the next several weeks. The winners won't be announced until April 2nd.
During the past few months, Twitter has been identifying the best brands, based on their tweet activity, in a range of categories:
| "We know the conversational nature of Twitter makes it a place where brands can be their most human-sounding selves. Brands can have two-way conversations with their audience that are real and unfiltered and can't be replicated anywhere else. With this bracket, we aim to celebrate those that do this the best - as selected by the people of Twitter." |
The concept is similar to Twitter's annual Brand Bowl promotion. That determines the best performing Super Bowl campaigns on the platform. The success of that sees Twitter seeking to expand the same into another sporting event.
Twitter has already said that the Brand Bracket tournament will run over the next several weeks. The winners won't be announced until April 2nd.
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